The market for Japanese domestic (JDM) cars and Japanese car imports is evolving fast.
While enthusiasts once focused solely on classic Japanese models like the Nissan Skyline or Toyota Supra, today a wider range of vehicles — including fully specced VWs, Audis, and BMWs — are arriving from Japan in exceptional condition.
However, the rise of these imports also brings unique challenges, particularly when it comes to insurance.
Many standard UK insurers struggle to understand the history and specifications of these vehicles, leaving buyers unsure about coverage and premiums.
In this guide, we explore how the Japanese car import market is changing, why these cars are appealing to enthusiasts, and what you need to know to secure specialist insurance.
How the Japanese car import market is changing
In the last 2 years, JDM imports have skyrocketed in the UK — more than doubling in value to be worth nearly £3 billion a year.
And, it’s no longer limited to the JDM classics like Nissans, Subarus and Mitsubishis.
While famous cars like the Nissan Skyline, Toyota Supra, and Subaru Impreza remain popular, recent years have seen a rise in imports of high-spec European models, with VW Golfs, Audis, BMWs and Renault Sport cars making up as much as 30% of the total car imports from Japan.
This change reflects a growing demand from enthusiasts who want both performance and premium features without paying the higher UK prices.
Another notable shift is the volume and accessibility of imports. Improved logistics, wider networks of Japanese dealers, and increased awareness among UK buyers mean that high-quality, fully-equipped vehicles are arriving more regularly than ever.
Buyers now have more choice, not only in model but also in trim levels, giving them access to cars that are often considered top spec in Japan.
Another reason has to do with the quality of the cars.
Importers and enthusiasts are increasingly aware of the benefits of vehicles that have been lightly used, well-maintained, and rust-free — qualities that Japan’s strict inspection regime ensures.
As a result, the perception of Japanese car imports has shifted from niche collector items to practical, high-value options for everyday driving.
Advantages of importing from Japan
With imports on the rise, importers, collectors and enthusiasts are turning their attention to Japan for the many benefits of buying a car from the region.
The benefits include:
1. High specification and features
One of the most noticeable benefits of Japanese imports is the level of specification. Unlike many UK cars, which are sometimes sold with basic features to keep costs down, Japanese vehicles often arrive at the highest specification.
It’s not uncommon for buyers to expect advanced infotainment, premium interior trims, upgraded suspension, and extra safety features — all included as standard. For UK enthusiasts, this means getting a top-spec car without paying extra for optional extras.
2. Exceptional condition and maintenance
Japanese cars are generally in superb condition thanks to strict inspections and careful maintenance. The Japanese MOT-equivalent — also known as the Shaken JCI inspection — ensures vehicles are regularly serviced and mechanically sound.
Combine that with lightly salted roads and fair-weather year-round means you often end up with a car that is rust-free and well looked after, even after several years of use.
3. Better value for money
Another key advantage is price. Japanese imports often cost less than equivalent UK-supplied models, even though they are well maintained and frequently have higher specifications. This makes them especially appealing for enthusiasts or buyers looking for more performance and features without paying the higher UK premiums.
However, when factoring in shipping, it can be costly. But you can be sure you’re getting a higher spec for your money.
4. Access to rare or unique models
Importing from Japan can give you access to models or trims not available in the UK. Whether it’s a sportier variant of a classic — like the Honda Civic Type R “Limited Edition”, or a unique model like the Nissan Elgrand, Japanese imports expand the options for drivers who want something different.
For collectors and enthusiasts, this can be a real game-changer.
5. Enthusiast-friendly market
Many imported cars come from owners who are enthusiasts themselves. This means they are often well looked after, occasionally enhanced, and maintained to a high standard.
For UK buyers, this provides extra reassurance that the car has been treated properly and is ready for use or further personalisation.
Insurance differences: Why it’s not the same as for UK cars
One problem that unfortunately plagues enthusiasts and importers is the insurance. Because of the different registration process in Japan, insuring JDM cars can be quite challenging.
Here’s how it’s different, and some details you need to know before looking at policies.
1. Unfamiliar vehicle history
Mainstream UK insurers often don’t recognise the service and maintenance records of Japanese imports. Even though these cars are well maintained, the lack of UK-standard documentation can make insurers hesitant to provide coverage or offer fair premiums.
2. Registration and ABI code challenges
Imported cars often have different registration dates and ABI classifications than their UK equivalents. This can confuse insurers and make it difficult to accurately assess risk or determine the correct premium, sometimes leading to declined applications.
3. Model and specification differences
Japanese imports frequently arrive with higher specifications or unique trims not found in the UK market. Standard insurers may not understand the value of these features, which can affect both the premium and the payout in the event of a total loss.
4. Limited coverage options
Because of these factors, many mainstream insurers either decline cover for Japanese imports entirely or offer restricted policies. Buyers may find comprehensive insurance difficult to secure without working with specialist providers.
Specialist insurers like Keith Michaels understand those quirky nuances of imported vehicles.
They provide policies tailored to JDM and other Japanese imports, offering fair premiums, accurate valuation, and full coverage that mainstream insurers often cannot match.
Need help with your JDM insurance? Keith Michaels can help
As the Japanese car import market evolves, many drivers find that mainstream insurers either won’t offer cover or quote much higher premiums. That’s where we come in.
At Keith Michaels, we specialise in insurance for JDM cars and imports, modified vehicles, and rare models. With over 30 years’ experience, you can be confident your pride and joy is properly protected.
Get in touch with us today to find out how we can help insure your import — or explore more insights on the changing JDM market in our blog.